Designing a CSP Enterprise Website

An end-to-end website for Work365's enterprise website. My responsibility was to identify gaps in the experience and propose solution to the cause of low conversion rate before Microsoft's NCE announcement. I wanted to update the visual design following a website story formula I took inspiration from researching SaAS products: An elevator pitch headline of the business paired with high fidelity mockup in the header, value proposition or advantages of acquiring the services, call to action, proof, and performance metrics. At that time, their website already supported the structure most of the sections in the formula, what's left for me is to update how it's presented with modernity. Putting the plan in action I established an updated color scheme, typography, icon, and graphic design collaterals to support the structure of the redesign in this designer cut.